Posted by: Ohh la la | January 21, 2011

Therapeutic massages that take the chill away

Media Release – Newcastle, 17th January 2011 – A timely relaunch for northern specialist massage therapy provider Integra Massage reminds us all how important our physical and mental wellbeing is during a chilly economic and winter climate. Businesses across Newcastle are encouraged to use onsite wellness incentive days as a powerful way to thank their staff for their commitment, and lighten the mood during really challenging working period, whilst helping to minimise absenteeism costs.

The successful North-based business, previously trading under the name of The Massage Man, has been re-launched as Integra Massage. The rebranding highlights its recent expansion to include additional clinics in Newcastle, York and Ilkley and a broader range of therapies on offer, available for both private clients and the region’s businesses.

Nick Hudis, Integra Massage’s Director and founder, says: “Integra at Work can be specifically tailored to meet the needs of a company and the type of work teams do.”

“Back pain, for example, which is a common cause of absence for staff in call centres is often treated superficially. The Integra’s approach involves focusing on all three facets of wellbeing:  not only the lower back muscles, but also the whole alignment of the body and spine as well as reviewing the individual diet, sleep patterns and emotional stress”.

“Our onsite wellness incentive days and therapies really offer a cost effective way to support employees’ wellbeing and can help avoid absence through stress and other health issues. This also has a direct positive effect to any businesses’ bottom line!” Nick adds.

Regional marketing agency, Ohh la la, was appointed to develop Integra Massage’s marketing strategy, its new brand and digital marketing campaign with a strong focus on the use of social media including Twitter and Facebook to convey the difference between a massage and an Integra Massage.

Ohh la la‘s Managing Director, Caroline Broquere Lartigue said: “Our strategic marketing planning, so often not thought through properly by SMEs, was crucial in understanding Integra Massage’s real market opportunities and getting the right feel for the rebrand to match where the business is going and can grow.”

The ‘Integra’ branding particularly reflects the use of healing therapies that are much more than just massage, being drawn from combinations of specialist exercises, traditional Chinese medicine, relaxation, meditation, diet, herbalism and supplements. These are integrated to work across many different facets of health – not just pain or symptoms, but overall wellbeing.

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