Posted by: Ohh la la | September 27, 2011

StartUp Britain with Ohh la la in York

I was delighted to be invited as one of the team on board the StartUp Britain bus for its last stop at York St John’s University last Friday. There  is nothing more exciting for an entrepreneur than encouraging more people to start and grow their own business!

Ohh la la offers marketing advice to St John's University students on board the StartUp Britain bus

StartUp Britain, the private enterprise initiative for entrepreneurs by entrepreneurs that received the thumbs up from the Prime Minister in March, have been successfully touring some of the UK’s entrepreneurial hot spots in a bid to celebrate, inspire and accelerate Britain’s start-up talent.

Throughout August and September, the StartUp Britain team of experts, mentors, entrepreneurs and small business authors has visited 14 locations across the country. And for its last stop in York, the bus that was stationed at St John’s University certainly got some real interest amongst students thinking about their next step in life.

In between the bus being visited by the Lord Mayor and Leon Doyle from the BBC programme the Apprentice, I enjoyed spending the day advising budding entrepreneurs about on a wide range of essential marketing topics – from the need to have a marketing plan to using social media to grow a start-up.

One of the big draws of self-employment, particularly for students, is of course personal freedom. So it’s important they get the right advice so they can fully enjoy it! It always amazes me just how great some of the ideas are – and Friday was no exception with some business ideas worthy of Dragons’ Den – but also how ill prepared some budding entrepreneurs can be sometimes.

A key message for anyone who is buzzing with ideas but has limited resources is that ‘if you succeed to plan, you plan to succeed’. Its one of Ohh la la‘s mottos…

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