Posted by: Ohh la la | May 19, 2011

Ohh la la ! Un clin d’oeil…

A tongue in cheek video to celebrate our second birthday in style!

Ohh la la ! Un clin d’oeil…. the short and chilled version.

We have also decided to push the boat and launch Ohh la la’s very own new YouTube Channel!

Watch out for forthcoming marketing tutorials, tips and advice – but for starters take a peak at the full version of our new video.

Let us know what you think 🙂

Posted by: Ohh la la | May 18, 2011

Leveraging the power of YouTube

It’s no secret that Google dominates the search engine scene. But do you know who comes next on the list of the top search engine websites?  Bing? Yahoo? Or Ask maybe?

For the last two years YouTube, who is actually owned by Google, has been stealing a march on the main search engine market players. The leading video channel has carved itself a significant place as one of the most preferred search engine sites, but also as one of the top social networks.

Leading international b2c, but also b2b brands, have been prompt to create video channels to allow their organisations to leverage the power of YouTube both as a search engine and a more visual way to engage with their customers.

Think about Cadbury dairy milk commercial – after being loaded on YouTube, it received a staggering 7.3 million viewing. Or Gillette “behind the scene” video clip of tennis player Roger Federer – over 8.3 million viewings from an audience who is “willing”.

Infographic source: http://engaugemedia.com/

So how can the “average” SME leverage the power of  YouTube?

Robust marketing planning is key for any business to succeed on YouTube. Just because major brands make it look effortless, doesn’t mean you should create a video and wait and see what happens.

Here are some pointers for the like of “Smith & Co” entreprise

Define what you are trying achieve

  • Before creating a channel, make sure you are using YouTube for the right reasons. Research whether your audience actually wants to engage with your business via YouTube and whether there is an opportunity for your brand to be more visible.  Be clear on your objectives before loading up any content on YouTube – whether you want to shape / manage your brand perception, or generate a call for action.
  • Remember Your Tune channel needs to be fully integrated within your marketing communications mix – not be an add-on.

 Integrate key words in your content

  • Just like with any other search engines, if you want your audience to find you, it’s imperative you research the key words you would like to rank for.
  • Fortunately help is at hand with YouTube’s equivalent of Adwords: YouTube’s Keyword Tool to help you compile the top one that will deliver the visibility you need for your business.

 Check out what your competition

  • Have a peak at your (direct and indirect) competitors’ videos that rank well using the keywords you have shortlisted in No 2 to scope what you are up against and define an approach that stands out!

 Develop a video with va va voom!

  • Whilst your video needs oomph to stand out, make sure it offers real value for your market to ensure you get positive reactions e.g. the content has a clear call for action, create a positive buzz etc. Whilst the production needn’t cost the earth, the approach needs to be consistent with the customer experience you strive to provide offline.
  • Of course don’t forget to include your key words in the video title but also description box and tags – it all helps when someone does a search!

 Get your video seen and interacted with

  • Don’t let all this handwork fall to piece by leaving your video to its own device.
  • Interact with the YouTube community at large, as well as your targeted online community on the relevant social networks to sign post and create some buzz about your video, increase its exposure, chat about it. Don’t forget to probe and monitor feedback (even if you don’t like what you read) – it will help you shape the next video you load up!

Of course that’s only the beginning…

Posted by: Ohh la la | May 10, 2011

Uma means Schweppes!

Schweppes’ new advertising video produced by fashion photographer David LaChapelle, makes the sparkling beverage itself taste flat.

Uma Thurman, the latest actress to feature in the soft drink company’s advertising campaign, oozes “Schweppsuality” in this smartly executed creative campaign, rich in colour and stylishness!

The actress teases the journalist by telling him that she likes the drink with strangers at home and even in a taxi. The creative results in an advert and printed ads tres ohh la la!

For extra va-va-voom the commercial has been filmed in English with French subtitles.

– “Suivant. Pas de question personelle…”

– “J’aime le Schweppes. Et j’en ai tout le temps envie. J’aime le Schweppes avec des inconnus. Je l’aime Ă  la maison. Ou parfois dans un taxi. Et vous, ça vous tente du Schweppes avec moi?”

– “You mean sex right?”

Posted by: Ohh la la | May 9, 2011

Little Miss Giggle At Branding

Anyone who doesn’t understand what makes a strong brand or how to translate into corporate identity should take a look at Roger Hargreaves’ original cult children books series: Mr. Men and Little Miss.

As Google doodle celebrates the man behind Mr. Men and Little Miss by showcasing various of his unforgettable characters as you refresh the search page, it is worth taking a closer look at Hargreaves’ creative approach. Throughout the years until his early death in 1988 the author, who launched the series with long wobbly arms bright orange character Mr. Tickle, maintained the same distinctive illustrative style and unique approach which makes the series look still fresh and modern nearly 40 years on.

So if you are looking for inspiration on a corporate approach, take a look at the design of the series front covers.

Little Miss Giggle by Roger Hargreaves

Those spells out the Mr. Men & Little Miss brand.

Each book’s design means that there is no doubt  in the shoppers mind that the book they are about to purchase forms part of a series. First there are the distinctive commonalities – such as the overall minimalistic look of the cover and the strong emphasis on the character – with the name always typeset in bold Helvetica black  and of course Mr Men. or Little Miss looks just as shape-full and characterful on each book. Then, there’s the modernity and timeless appeal of the series which revolves around a simplified character always positioned in the centre of the book, against a white background. There is also the shape and bold colour of the character which makes him (or her!) so unique. It isn’t hard to see why Mr. Men and Little Miss are one of children’s favourite characters ever drawn!

Whether Mr Men are Silly, Clever or Cool, the books’ covers retain the same look, firmly belonging to Hargreaves’ characterful characters. Making it an instantaneously recognisable, unforgettable and timeless brand.

Quite an achievement… the Mr Men series that was started in 1971 features characters with names such as, my personal favourite, Mr Happy who have personalities based on their names. Mr Men were joined in 1981 by female characters, Little Miss, in the same style. A truly great brand – real longevity with brand values always guaranteed to make you giggle… Happy birthday Mr Men!

From Little Miss Ohh la la!

Posted by: Ohh la la | April 21, 2011

To wit to woo

When Hootsuite goes down, it does so in style

Hootsuite users informed that owls need a break too!

As Hootsuite went down earlier, users were informed with a tongue in cheek message that the service would be back in action shortly and offered a fun alternative to social networking:

“Go outside and flap your arms around, you may find that flying ain’t very easy.”

For anyone desperate to tweet, Hootsuite advised to head to Twitter web to share your 140 character musings.

Thumbs up for the humorous approach to customer service!

Posted by: Ohh la la | March 26, 2011

TLC today for planet Earth

Time to give planet Earth some tender loving care… We can all help with Earth Hour today and beyond!

8:30 PM on Saturday 26th March 2011, lights will switch off around the globe for Earth Hour and people will commit to actions that go beyond the hour.

Remember to switch off the lights of your own abode tonight at 8.30pm and… as often as you can when you don’t need to have any on.

Earth Hour by WWF

Earth Hour is organized by WWF. With almost 5 million supporters and a global network in over 100 countries/territories, it’s one of the world’s largest and most respected independent conservation organizations. WWF’s mission is to stop the degradation of the Earth’s natural environment and build a future where people live in harmony with nature.

About Earth Hour

Earth Hour started in 2007 in Sydney, Australia when 2.2 million individuals and more than 2,000 businesses turned their lights off for one hour to take a stand against climate change. Only a year later and Earth Hour had become a global sustainability movement with more than 50 million people across 35 countries/territories participating. Global landmarks such as the Sydney Harbour Bridge, CN Tower in Toronto, Golden Gate Bridge in San Francisco, and Rome’s Colosseum, all stood in darkness, as symbols of hope for a cause that grows more urgent by the hour.

Earth Hour - Chile

In March 2009, hundreds of millions of people took part in the third Earth Hour. Over 4000 cities in 88 countries/territories officially switched off to pledge their support for the planet, making Earth Hour 2009 the world’s largest global climate change initiative.

On Saturday 27 March, Earth Hour 2010 became the biggest Earth Hour ever. A record 128 countries and territories joined the global display of climate action. Iconic buildings and landmarks from Asia Pacific to Europe and Africa to the Americas switched off. People across the world from all walks of life turned off their lights and came together in celebration and contemplation of the one thing we all have in common – our planet.

Earth Hour 2011 will take place on Saturday 26 March at 8.30PM (local time).

Visit the Beyond the Hour platform to share your stories.

Posted by: Ohh la la | February 28, 2011

To See A World In A Grain of Sand…

“To see a World in a Grain of Sand
And a Heaven in a Wild Flower,
Hold Infinity in the palm of your hand
And Eternity in an hour”

“Auguries of Innocence”

William Blake (1757-1827)

All the grains of sand in the universe

Posted by: Ohh la la | February 28, 2011

Taking responsibility: Nobody did it!

“This is a story about four people named Everybody, Somebody, Anybody and Nobody.

There was an important job to be done and Everybody was asked to do it.

Everybody was sure Somebody would do it. Anybody could have done it, but Nobody did it.

Somebody got angry about that, because it was Everybody’s job. Everybody thought Anybody could do it, but Nobody realised that Everybody wouldn’t do it.

It ended up that Everybody blamed Somebody when Nobody did what Anybody could have done.”

What if nobody had done this?

Posted by: Ohh la la | February 16, 2011

No more “no one will ever know” from 1st March

To say that marketing communications campaigns should not be misleading or offensive shouldn’t be anything new to any business owner or marketing team. However are you aware that regulations now apply to digital marketing as well – from website content to posts on Facebook or Twitter pages?

The Advertising Standards Authority (ASA) – better known for its independent role in keeping an eye on advertising breaches – will now also be responsible for regulating website and marketing communications in other non-paid-for space under the advertiser’s control, whatever their organisation, size or industry.

In its recently launched awareness raising ad campaign below, the ASA informed businesses that as from March 1st the UK CAP Code (Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing) will apply in full to marketing messages online. This means any organisation’s website (not just .co.uk domains), as well as their social networking sites such as Twitter, Facebook or MySpace, will be subject to the same scrutiny than advertising campaigns.

However the Committee of Advertising Practice is rightly keen to emphasise that “The primary concern of the regulatory system is not to punish advertisers, but to ensure that all advertising is legal, decent, honest and truthful.”

ASA: extends its remit to websites and social media feeds

Why the new regulation?

Companies used to running high profile marketing campaigns will already be well versed with meeting the rules set by the Committee of Advertising Practice (CAP). It is likely that they will have already translated this approach across the many marketing communications channels they use, be they offline or online.

But some businesses who feel that they are less “visible” may have had no qualms in the past about misleading claims on their websites on the grounds that “no one will ever know”.

Until recently the Advertising Standards Authority’s (ASA) online remit only included ads in paid-for space and sales promotions, and it was powerless to address thousands of other complaints it received. After consultation with a series of industry working groups, the extension of the ASA’s remit was confirmed last September with full implementation from March 1st and now includes marketing communications on organisations’ own websites and in other non-paid-for space under their control.

So yes, a company’s tweets claiming for example that they sell the “cheapest carpets in the world” without any evidence will be deemed to be in breach of the CAP code.

Responsible marketing communications

However as the CAP is also keen to point out, on their website, the new rules are “not there to catch you out or to unnecessarily curb what you want to say and how you want to say it. It simply sets out standards that society has deemed necessary, through a process of consultation, to protect consumers and businesses alike. To that end, it promotes and preserves organisations’ right to advertise responsibly – and those that do shouldn’t find it burdensome to comply with.”

How to comply

The ASA is inviting every business to ensure they adhere to the non-broadcast advertising rules, as set out by the Committee of Advertising Practice (CAP) in the CAP Code, by seeking relevant help and advice to ensure that the marketing messages on their websites and social networks meet key criteria of being:

Decent, Honest, Legal and True.

The first port of call for advice in any organisation should, of course, be your marketing team or marketing agency. However don’t feel that you can’t talk with the ASA. It is all about good communications and the CAP advisers can be contacted on 020 7492 2100 for guidance, training and advice services. They now offer a website audit service if you are unsure whether your messages comply with the new rules.

How would the ASA find out if you don’t comply?

For companies who attempt to mislead their customers, it will only be a matter of time, before someone complains. But remember the new rules also  give competitors an even stronger vested interest in monitoring their rivals claims.

A happy ending…

However strenuous those regulations may seem, they should be widely welcomed. By allowing the ASA to crack down on misleading digital marketing claims both businesses and consumers, who may have experienced false claims, can be more confident about the messages they read. And in the end this is really what it should be all about, a customer experience you can trust!

More details are available from:

The Advertising Standard Authority’s website: http://www.asa.org.uk/

The Committee of Advertising Practice’s website: http://www.cap.org.uk/CAPServices/Digital-remit-advice.aspx

Posted by: Ohh la la | January 21, 2011

Therapeutic massages that take the chill away

Media Release – Newcastle, 17th January 2011 – A timely relaunch for northern specialist massage therapy provider Integra Massage reminds us all how important our physical and mental wellbeing is during a chilly economic and winter climate. Businesses across Newcastle are encouraged to use onsite wellness incentive days as a powerful way to thank their staff for their commitment, and lighten the mood during really challenging working period, whilst helping to minimise absenteeism costs.

The successful North-based business, previously trading under the name of The Massage Man, has been re-launched as Integra Massage. The rebranding highlights its recent expansion to include additional clinics in Newcastle, York and Ilkley and a broader range of therapies on offer, available for both private clients and the region’s businesses.

Nick Hudis, Integra Massage’s Director and founder, says: “Integra at Work can be specifically tailored to meet the needs of a company and the type of work teams do.”

“Back pain, for example, which is a common cause of absence for staff in call centres is often treated superficially. The Integra’s approach involves focusing on all three facets of wellbeing:  not only the lower back muscles, but also the whole alignment of the body and spine as well as reviewing the individual diet, sleep patterns and emotional stress”.

“Our onsite wellness incentive days and therapies really offer a cost effective way to support employees’ wellbeing and can help avoid absence through stress and other health issues. This also has a direct positive effect to any businesses’ bottom line!” Nick adds.

Regional marketing agency, Ohh la la, was appointed to develop Integra Massage’s marketing strategy, its new brand and digital marketing campaign with a strong focus on the use of social media including Twitter and Facebook to convey the difference between a massage and an Integra Massage.

ï»żOhh la la‘s Managing Director, Caroline Broquere Lartigue said: “Our strategic marketing planning, so often not thought through properly by SMEs, was crucial in understanding Integra Massage’s real market opportunities and getting the right feel for the rebrand to match where the business is going and can grow.”

The ‘Integra’ branding particularly reflects the use of healing therapies that are much more than just massage, being drawn from combinations of specialist exercises, traditional Chinese medicine, relaxation, meditation, diet, herbalism and supplements. These are integrated to work across many different facets of health – not just pain or symptoms, but overall wellbeing.

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